STORE LAYOUT – your magical mystery tour!

Shopping is an entire experience for your customer, right from when they’re first standing outside your store and making a decision to come in…to long after they have purchased something and left again.

Once inside your store, the store design and interior layout specifically needs to live up their expectations…and it needs to continue on their journey of discovery.

Everything – including your product, layout, future, fittings and how your staff act and approach this customer – needs to confirm and satisfy their original decision to enter your store – and they need to leave feeling nurtured and valued by you…whether they’ve bought from you this time or not.

Your Store Layout is important!

The interior design of your store is so much more than just looking pretty – it’s a science! Your interior layout needs to continue them on a journey, a natural progression through-out your store. The store layout and store design takes everything you know about your customer – what they’re after, how they shop, their shopping habits and their desires and turns that into reality – designed to make them spend more time in your store.

But, don’t think its just the walk through the shop that influences their stay – It’s everything within the interior including:

-        Display stands and unitary

-        Furniture

-        Lighting

-        Colours

-        Price Tags

-        Messaging, communication and tone of voice

-        Packaging

-        Product displays.

The layout and interior design needs to make the customer want to linger and spend time in your retail store so they fill their basket as much as they can whilst they are captivated – you should make it feel comfortable, a pleasant place to be and experience – NOT because they got lost amongst all the rails whilst they were trying to find their way out!